Client: Fx Chocolate is a chocolate supplement brand that infuses adaptogenic mushrooms into natural chocolate bars to help people get the nutrients they need while eating what they crave. They have a friendly vibe and are focusesd on wellness.

Challenge: Fx wanted to increase engagement on the site through email marketing, showcasing why their chocolate is good-tasting and good for you.

Solution: Designer Malia Fairbrother and I put together a chain of emails to send once a consumer has subscribed to emails. A welcome email, an email laying out why Fx is different and worth buying, and an educational piece sending people to the site’s blog. Friendly brand voice was used while infusing promotional wording. Pain points touched on include the annoyance of having to take , daily supplements, the excess sugar and unhealthy agents in commercial chocolate, and being able to feel good while eating something that tastes good.