Content Writing
Keep your audience on the page with well thought out blogs, articles, and other content.
Gorilla Lifestyle: Expert Tips to Manage “Hangxiety” Over Spring Break
Client: This client sells CBD & THC products, to include gummies, sprays, and energy drinks. They want to appeal to the younger generation who are open about THC and CBD usage.
Challenge: The intention was to write a blog that educates consumers on how to reduce anxiety symptoms as a result of being hungover. Instead of getting involved in if drinking is good or bad for you, they wanted to offer their products as a way to kick the anxious and depressive symptoms from heavy drinking - knowing that spring break is high time for their target audience to be engaging in drinking behavior. Intent was to offer support and education, as well as promote their products.
Solution: I wrote a blog that addressed the research findings about why we tend to feel anxious, depressed, or stressed after drinking and how CBD can sometimes abate those symptoms. I included a section promoting multiple Gorilla products that may help kick the “hangxiety” feelings we sometimes get. Utilizing their quippy, young, and trendy brand voice, I helped capture their intentions. Blog linked to picture.
FX Chocolate: What to Know About Heavy Metals Being Found in Heavy Chocolate
Client: This client is a company that sells chocolate bars infused with essential daily supplements such a vitamins, adaptogens, and other compounds with 0g of sugar, additives, etc.
Challenge: The intention was to write a blog that educates consumers on recent findings of heavy metals in commercial dark chocolate manufacturers and encourage them to check out Fx, where their chocolate is double tested for contaminants and guaranteed clean.
Solution: I wrote a blog that addressed the research findings about heavy metals in dark chocolates, why it happens, and how worried consumers should be about it. Additionally, I included sections about alternative options to show why Fx Chocolate is different. The section regarding Fx was educational in nature with a bit of promotion to encourage consumers to check out what makes Fx a potentially better option. Blog linked to picture.
Client: This client is a company that sells chocolate bars infused with essential daily supplements such a vitamins, adaptogens, and other compounds with 0g of sugar, additives, etc.
Challenge: The intention was to write a blog that educates consumers on the usefulness of GABA and L-Theanine in their body - an ingredient Fx uses to help significantly impact mood.
Solution: I wrote a blog that addressed the research findings regarding GABA and L-theanine, their usefulness, side affects, and effectiveness. Additionally, I included sections about the fact that Fx uses these ingredients in their chocolate to help stabilize mood, increase sleep quality, reduce stress, and more. The section regarding Fx was educational in nature with a bit of promotion to encourage consumers to check out what makes Fx a potentially better option.
Blog Linked to Picture.
