Website Copy & Interactive Copy.
Engage meaningfully with customers, drive sales, and rep your brand. Website and interctive medium copy here.
Libby Street Designs
Client: Libby Street Designs is a small, woman & mother owned business selling handmade, wooden, laser-cut artisanal goods.
Problem: Libby Street Designs was expanding and needed a new, more in depth website for their growth in product and profit. Born in a coastal CA town, the brand voice requested was light, fun, and channeling that laid-back coastal energy. LSD’s goal was to foster more loyalty to the brand, increase sales, and re-brand the company.
Solution: Through multiple creative meetings with the founder and artist behind LSD, I was able to put together web copy that felt cohesive throughout with that laid back CA style and colloquialism. Lingo & verbiage used in that region was specifically used to help create the right vibe, while also helping create loyalty by adding a fun, warm tone as well as an “About the Artist” page so customers could get to know who was behind the product.
All web page copy done by me. Most PDP copy done by owner/artist with a fe exceptions.
Mission Valley Veterinary Cardiology - Whole Website Copy
Client: Mission Valley Veterinary Cardiology is a mobile veterinary cardiology service focused primarily on serving veterinary clinics and their clients within the Santa Cara County. Services include consultation, heart disease screenings, and case management.
Problem: MVVC’s website had crashed and an entire website needed to be rebuilt. All copy was lost and needed to be redone. MVVC was looking for copy with a brand voice that was academic, confident, and informative, encouraging those in need of services to schedule a consult.
Solution: In conjunction with Dr. Kienle, I was able to craft copy with the sole purpose of giving accurate information and instilling confidence in potential clients, helping to encourage them to reach out with questions and appointment requests. Before the version there were no contact sheets or logical sitemap for the website, which was fixed through my copywriting and sitemap suggestions. Now, the whole website flows where you’d expect it to, with copy that serves a simple and straightforward purpose.
Entire website was written by me.
Client: Lindsay is a stay-at-home-mom and a creator of a small business making and selling handmade polymer clay earrings.
Challenge: Lindsay had no page on the site that described anything about her company, why she started it, or how she creates. There was a lack of connection between her audience and her site and a few places that lacked benefit and incentive all together. The site lacked a cohesive brand voice, which Lindsay described as fun, whimsical, and engaging.
Solution: I created a fun “about me” page showcasing Linday’s personality and brand message to her consumers to help instill a sense of connection and friendliness. There is important information about her company as well as her heart behind it, giving the audience both practical and emotional information - making them feel more excited to shop in her store. Additionally, I provided general web copy across the whole site to infuse the brand voice equally across the site.
Lindsay’s Ear Shop - About Me Page & General Web Copy
SPEC: FX Chocolate Email Series - Mobile View
Client: Fx Chocolate is a chocolate supplement brand that infuses adaptogenic mushrooms into natural chocolate bars to help people get the nutrients they need while eating what they crave. They have a friendly vibe and are focusesd on wellness.
Challenge: Fx wanted to increase engagement on the site through email marketing, showcasing why their chocolate is good-tasting and good for you.
Solution: Designer Malia Fairbrother and I put together a chain of emails to send once a consumer has subscribed to emails. A welcome email, an email laying out why Fx is different and worth buying, and an educational piece sending people to the site’s blog. Friendly brand voice was used while infusing promotional wording. Pain points touched on include the annoyance of having to take , daily supplements, the excess sugar and unhealthy agents in commercial chocolate, and being able to feel good while eating something that tastes good.
Groundswell Community Project Email
Client: Groundswell is a local Non-Profit Organization that provides Surf Trauma Therapy for any self-identifying woman who has experienced a trauma. They offer workshops, surf clinics, and volunteer opportunities.
Challenge: Client needed an updated newsletter that was more concise, more focused, and intentional to increase engagement, registration and sales.
Solution: Utilizing the suggestions from the creative briefings, I crafted 3-5 seperate copy docs for Groundswell to utilize to advertise their upcoming trainings, retreats, and monthly workshops. This included descriptions and requisites of each training, dates, times, and registration details. Target audience is self-identifying women who seek healing, community, and adventure.
Design done independently of Kienle Copy
SPEC- The New Yorker Digital Banner Ad
Client: The New Yorker is known for their quirky
and illustrative design style while being trusted for
their reporting and journalism.
Challenge: Client needed a 3-panel banner ad encouraging customers to subscribe to their new digital subscription option, allowing readers to not have to take physical copies to and fro. The goal was to drive up digital subscriptions.
Solution: Designer Shujan Marali and I played on The NY signature illustrative style. Solving the pain points of having to carry physical copies and not having access to being in the know on the go, we stuck with their informational and insightful brand voice, all while promoting the new digital option. We worked to capture the customer on each panel.
