Print Copy.
From magazines to newspapers to direct mail - I've got you covered - cover to cover.
Wonders of Hope Newsletter 2023
All photos provided by Wonders of Hope Organization.
Client: Wonders of Hope is a Non-Profit based in Northern California and Kibra, Nairobi, Kenya. They provide financial, physical, and socal support to the largest slum community in Africa.
Challenge: The client needed copy for their Annual Newsletter showcasing what the past year of donations has done, as well as increasing engagement for existing and new donations coming in to support ongoing projects. Brand voice is friendly, inspirational, yet mildly persuasive.
Solution: I created content and copy that showcased how donations were being used while using a tone that was grateful, warm, and humble when utilizing call-to-actions and asking for furture donations. Eight pages of content / copy created to flesh out the full newsletter, with the last page focusing on the way ahead and donations. This project was a combined copy and content project.
Client: Cloud cosmetics are known for beautiful, natural-looking makeup options and bright, empowering messaging.
Challenge: Client wanted to drive product awareness and sales at drugstores by advertising color-match gloss in a fashion magazine.
Solution: Designer Malia Fairbrother and I put together an empowering design concept focusing on the consumer’s natural beauty. Bold copy like “instant” and “flaweless” infuse the brand voice with the product and solve a couple pain points for the audience - lack of time and the difficulty in finding lip color that matches thieir own.
SPEC: Cloud Cosmetics Flawless Match Gloss
Client: Pure Impact Boxing is a boxing gym that offers a variety of boxing classes, training, and equipment and caters to those who don’t have time to fit the gym into normal daytime hours.
Challenge: Client is offering 3 free days of full access to the gym and wants clients to sign up for the trial in the hopes that they would like it enough to later buy a membership. The primary goal was to entice customers to come to the gym and sign up for a free trial
Solution: Designer Malia Fairbrother and I put together a bold concept touching on the pain points of 1)time and 2) range of workout options for all different levels. The fact that the club is open 18 hours a day and offers beginner to expert training option solves this, as well as the first 3 days being free highlighted as the main benefit to consumer.
